Mobile Search Revenues To Top $8B In 2015, Representing 11 Percent Of Total Search

Research firm “Research and Markets” has published a new report predicting that mobile search revenues will reach $8 billion by 2015, representing 11 percent of total search revenue.

While Google dominates desktop search, the mobile arena is still anyone’s game really. Growth in mobile search is being driven by two standout trends, according to the research, which include voice-based and local search. ”While voice is becoming an important trend driving mobile search, language differences are likely to benefit local or first movers in different regions,” the research suggests. ”The development of voice recognition into a personal digital assistant offers new opportunities and is being integrated into platforms and devices.” Check the report here

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