MINI Getaway Stockholm 2010

Augmented reality has potential to reshape our lives

17-05-2011

TV football fans are used to seeing augmented reality in action.That virtual yellow first-down line superimposed on an actual football field is one of the more visible examples of a technology that is still not well known. But augmented reality is quickly emerging from obscurity and could soon dramatically reshape how we shop, learn, play and discover what is around us.

In simple terms,...

mHealth: New Autism Video Therapy Administered by Mobile App

08-04-2011

Just in time for National Autism Awareness Month, a team at “Data Makes the Difference” and mHealth researcher Dr. Michael Kelley have released what’s being called a “new form of video self-modeling therapy for children with autism.”

The therapy is being introduced by way of an app called Ther-Ad for Autism (Therapeutic Advertisements for Autism). Ther-Ad, which runs on Apple’s iPhone,...

Twitter cofounder: Most interesting tweets come from mobile users

25-03-2011

Twitter helps get the word out about important issues

During his keynote at CTIA Wireless 2011, a Twitter executive said that smartphones are helping get the word out about international issues such as the recent earthquake in Japan, and that an open exchange of information can have a global impact. During the “The Power of Wireless – New Technology and Trends Shaping Our World” keynote...

Cloud is key component to commercialization of 4G

25-03-2011

As 4G networks such as LTE begin to roll out across the country along with a broader array of connected devices, the potential for changes in consumer behavior is significant.

During the “How to Win in a New 4G/LTE World” session, an executive discussed the latest trends impacting the wireless market. According to the panelist, there are new consumer demands as content moves to the...

“App Accelerator” To Help Brands Boost Adoption Of Mobile Apps

25-03-2011

It was announced today that mobileStorm has launched a new mobile application service offering aimed at boosting adoption and overall downloads of a brand’s mobile app. Called “App Accelerator,” the new service enables organizations that have developed a mobile application to dramatically increase their download rates, either during the initial launch of the app or after the app has...

Travelport: 56% of Business Customers Search and Book Hotels via Mobile Device

18-03-2011

Business travelers are depending on mobile technology to an extensive degree, claims a new report from business services giant Travelport. According to the company’s research findings, better than half of business customers presently depend on mobile technology for several key aspects of business travel, including searching and booking hotel stays. Travelport polled over 600 corporate...

Mobile Search Revenues To Top $8B In 2015, Representing 11 Percent Of Total Search

18-03-2011

Research firm “Research and Markets” has published a new report predicting that mobile search revenues will reach $8 billion by 2015, representing 11 percent of total search revenue.

While Google dominates desktop search, the mobile arena is still anyone’s game really. Growth in mobile search is being driven by two standout trends, according to the research, which include voice-based and...

Study: One Quarter Of All Mobile App Users very loyal. Make it or break it rule

16-03-2011

New research out from mobile analytics provider Localytics takes a look at how mobile application users interact with an app after its been downloaded.

We all know that users are more than willing to give new apps a try, with over 10 billion downloads just from Apple’s App Store. The key is how loyal users become to certain apps, and whether or not they use the app after the initial...

MINI Getaway Stockholm 2010

14-03-2011

Mini is also one of those companies that have been in the forefront of mobile marketing. In this campaign they took it one step further and let consumers take part of a great event to win their own Mini. Eversince I was in the mobile  industry I have been facinated in geo caching. It has really hit the massmarket but this event truely showed how it can be used in a simple and fun way. My...

Volvo Cars First app – Feel the lines of the s60

14-03-2011

Volvo Cars First app – Feel the lines of the s60

LBi has been assigned to produce Volvo's first car specific mobile application, and now it is available for iPad and iPhone in App Store. The app enables you to build your own Volvo S60, zoom in and out, change colour, rims and upholstery, read news, watch video and images, find a dealer and book a test drive online – right in the app.

Empire State Building taps QR codes to activate multimedia exhibit

30-07-2010

Visitors can access information such as what the building does to react to temperature and weather via the QR codes, which are displayed throughout the exhibit. Each pillar in the exhibit has a unique URL, such as http://esbtour.com that visitors can access via their smartphone.  New York's Empire State Building has unveiled a multimedia display that incorporates QR codes to let visitors...

IKEA 2010 Catalog launched on the iPhone

30-07-2010

A couple of weeks ago I posted a video of a fake iPad with an IKEA application on it. Here is the real thing. IKEA UK has launched the 2010 catalogue on iPhone and iPad, which you can download from here. The mobile catalogue lets consumers browse through living rooms, check out different offers, search the catalogue and create bookmarks for products they would like to buy. I have not tried...