Mobile Applications
With a projected 100 million iPhone, iPad and iPodTouch users by year's end, spending an average of 30 minutes/day on apps, and the rapid increase in the number of people viewing web pages from mobile devices – up 148% worldwide in 2009 alone and still growing – you don't have to be an expert to realize the appeal of mobile branding to your marketing program. In fact, with a potential audience like that, its no wonder mobile platforms are fast becoming the marketplace of choice for savvy companies. The harder question is how to make the most of this growing media, and how to make sure you reach your ideal target.
